Men and Women React to the Economy in Different Ways
August 4th, 2009 Categories: Tips & Tools
PriceGrabber.com, a part of Experian, explores the impact of the economy on online consumer behavior in its latest Consumer Behavior Report, Economic Trends in Consumer Spending. Results are based on a survey of 3,156 online consumers conducted over the past two months. Survey data revealed that most consumers are cutting back as a result of the economy and that the economy has affected men and women differently.
Consumers are more focused on saving now compared with six months ago.
Even with rumors that the recession could be bottoming out, consumers are cutting back even more than they were six months ago. PriceGrabber.com’s June 2009 survey revealed that 67% of consumers are making a concerted effort to spend less, compared with 57% of consumers who were cutting back in PriceGrabber.com’s January 2009 survey (conducted from Jan. 6-13; 1,545 respondents)- revealing a 10% increase. The June survey also found that of the consumers who have changed their spending habits in the last year, 90% said they still will use their saving strategies after the economy improves by continuing to live with a conservative mentality.
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