The Art of Home Selling
September 8th, 2009 Categories: Real Estate Tools
Selling your home on the Internet is more than just a collection of pretty pictures, according to two art and design education professors.
“Your online impact is equal to your curb appeal impact,” says Aimee Flynn, Graphic Design and Interior Design Department instructor at the Art Institute of Raleigh-Durham. “In both instances, the way you package the product to entice a potential buyer is key,” Flynn added.
Knowing potential buyers is also key. “A common mistake is to assume that your home would appeal to everyone,” says John C. Franke, a General Education department instructor at the Art Institute of Pittsburgh. “People don’t usually think about their homes in this way, but by analyzing your neighborhood and your home’s unique appeal, you can pinpoint your target audience and market accordingly,” Franke said.
Read the rest at The Valerie Fitzgerald Group
The Valerie Fitzgerald Group specializes in luxury residential real estate in Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. Valerie has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles brokerage community. She’s also the author of Heart and Sold: How to Survive and Build a Recession-Proof Business.
